1. Introduction and Who We Are
Shop Trends is a TikTok Shop growth agency that partners with brands globally to build, scale, and manage their presence on TikTok Shop. Our services include TikTok Shop setup and optimization, creator and affiliate management, paid media management, content production, and global market expansion.
This Privacy Policy applies to all personal data we collect and process across every aspect of our business, including:
- Our website and digital platforms
- Client onboarding and service delivery
- Creator and affiliate partnerships
- Marketing and communications
- Employment and recruitment
- Supplier and vendor relationships
By engaging with Shop Trends in any capacity, you acknowledge the practices described in this policy.
For questions about this policy or how we handle your data, contact us at privacy@shoptrends.com.
2. Information We Collect
We collect personal data across several categories of individuals:
2.1 Clients and Prospective Clients
- Business name, website, and contact details
- Name, job title, and email address of representatives
- Revenue figures, market information, and business goals
- TikTok Shop credentials and account access (where required for service delivery)
- Financial and billing information
- Communications, meeting notes, and strategy documents
2.2 Creators and Affiliate Partners
- Full name, username, and social media handles
- Contact details including email, phone, and messaging platforms
- Audience demographics and engagement data
- Payment and banking details (for compensation)
- Content performance data and analytics
- Contracts, briefs, and campaign deliverables
- Tax identification information (where legally required)
2.3 Website Visitors and Enquiries
- Name and email address
- Brand name and website URL
- Revenue range and primary market
- Details about TikTok Shop challenges submitted via forms
- IP address, device type, and browser information
- Pages visited, session duration, and behavioural data via cookies
2.4 Employees, Contractors, and Job Applicants
- Full name, address, and contact information
- CV, work history, qualifications, and references
- Right-to-work documentation
- National insurance or tax identification numbers
- Bank account details for payroll
- Performance reviews, contracts, and disciplinary records
- Emergency contact information
2.5 Suppliers and Vendors
- Business name, registered address, and company number
- Representative contact details
- Banking and payment details
- Contracts and correspondence
3. How We Collect Information
We collect personal data through:
- Direct submission via our website contact and audit request forms
- Client onboarding documentation and contracts
- Email, phone, video calls, and in-person meetings
- Platforms we use in the delivery of services (TikTok, Meta Ads Manager, Google Analytics, CRMs, etc.)
- Creator recruitment processes and affiliate platforms
- Job applications submitted via email or recruitment platforms
- Publicly available sources such as LinkedIn, TikTok, and company registries
- Referrals from existing clients, partners, or employees
- Cookies and website analytics tools
4. How We Use Your Information
We process personal data for the following purposes:
4.1 Service Delivery
- Onboarding clients and setting up TikTok Shop accounts
- Managing creator and affiliate campaigns on behalf of clients
- Running paid media campaigns and reporting on performance
- Producing content strategies and delivering creative assets
- Communicating updates, results, and strategy recommendations
4.2 Business Operations
- Issuing invoices and processing payments
- Managing contracts and legal obligations
- Operating our internal tools, CRM, and project management systems
- Maintaining accurate business records
4.3 Marketing and Growth
- Sending relevant updates, case studies, or service announcements
- Running our own marketing campaigns
- Measuring and improving our marketing effectiveness
- Building and maintaining our public-facing brand
4.4 Creator and Affiliate Management
- Recruiting, vetting, and briefing creators
- Tracking campaign performance and content deliverables
- Processing creator payments and managing tax compliance
- Building and maintaining our proprietary creator network
4.5 Employment and HR
- Recruiting and onboarding employees and contractors
- Managing payroll, benefits, and performance
- Complying with employment law obligations
- Training, development, and internal communications
4.6 Legal and Compliance
- Complying with applicable laws and regulations across our operating markets
- Responding to legal requests or regulatory enquiries
- Protecting the rights and interests of the Company and those we work with
- Fraud prevention and security
5. Legal Basis for Processing
Where applicable (including under GDPR and UK GDPR), we process personal data on the following legal bases:
- Contract — where processing is necessary to perform a contract with you or take steps prior to entering one
- Legal obligation — where processing is required to comply with a legal requirement
- Legitimate interests — where we have a legitimate business interest in processing your data and that interest is not overridden by your rights (e.g. operating our business, managing relationships, preventing fraud)
- Consent — where you have given us clear, informed consent to process your data for a specific purpose (e.g. marketing emails). You may withdraw consent at any time
- Vital interests — in limited circumstances where processing is necessary to protect someone’s life
6. Cookies and Tracking
Our website uses cookies and similar technologies to improve user experience and measure performance. You will be asked for your consent to non-essential cookies when you visit our site.
Types of cookies we use:
- Strictly necessary cookies — required for the website to function; cannot be disabled
- Analytics cookies — help us understand how visitors interact with our website (e.g. Google Analytics)
- Marketing and advertising cookies — used to track the effectiveness of our campaigns and deliver relevant advertising
- Preference cookies — remember your settings and choices across sessions
You can manage or withdraw your cookie consent at any time via the cookie settings on our website, or by adjusting your browser settings. Withdrawing consent to non-essential cookies will not affect the functionality of our core services.
7. Sharing Your Information
We do not sell your personal data. We may share data with the following categories of third parties:
7.1 Service Providers and Platforms Third parties who support our operations under appropriate data processing agreements, including:
- CRM and project management platforms
- Email marketing and communications tools
- Cloud storage and file sharing services
- Accounting and payment processing platforms
- Analytics and advertising platforms
- TikTok and other social media platforms used in service delivery
7.2 Clients Creator data (including performance metrics and contact details) may be shared with the clients for whom campaigns are managed, where relevant and agreed.
7.3 Creators and Affiliates Where necessary for campaign execution, limited client information (such as brand guidelines and product details) may be shared with creators and affiliate partners.
7.4 Legal and Regulatory Authorities We may disclose personal data to courts, regulators, law enforcement agencies, or government bodies where required by law or to protect our legal rights.
7.5 Professional Advisors Lawyers, accountants, auditors, and insurers who provide professional services to the Company, subject to appropriate confidentiality obligations.
7.6 Business Transfers In the event of a merger, acquisition, restructuring, or sale of all or part of our business, personal data may be transferred as part of that transaction. We will notify affected individuals where required by law.
8. International Data Transfers
Shop Trends operates across multiple countries including the US, UK, and Southeast Asia. Personal data may be transferred to and processed in jurisdictions outside your country of residence, which may not offer equivalent data protection standards to your home country.
Where we transfer data internationally, we ensure appropriate safeguards are in place, including:
- Standard Contractual Clauses (SCCs) approved by the European Commission or UK ICO
- Adequacy decisions recognised under applicable law
- Other lawful transfer mechanisms as appropriate
9. Data Retention
We retain personal data only for as long as necessary for the purposes it was collected, and in accordance with legal, regulatory, and contractual requirements. Specific retention periods vary by data type:
- Client data retained for the duration of the client relationship and up to 7 years after for legal and financial compliance purposes
- Creator and affiliate data retained for the duration of the working relationship and up to 3 years after
- Website enquiry data retained for up to 12 months if no engagement follows
- Employee data retained for the duration of employment and up to 7 years after, in line with employment law obligations
- Marketing data retained until you unsubscribe or withdraw consent
When data is no longer required, it is securely deleted or anonymised.
10. Your Rights
Depending on your jurisdiction, you may have the following rights regarding your personal data:
- Right of access request a copy of the data we hold about you
- Right to rectification request correction of inaccurate or incomplete data
- Right to erasure request deletion of your data where there is no lawful reason to retain it
- Right to restrict processing request that we limit how we use your data in certain circumstances
- Right to data portability receive your data in a structured, machine-readable format
- Right to object object to processing based on legitimate interests or for direct marketing purposes
- Right to withdraw consent where processing is based on consent, withdraw it at any time without affecting prior processing
- Rights related to automated decision-making — not to be subject to decisions made solely by automated means that significantly affect you
To exercise any of these rights, contact us at privacy@shoptrends.com. We will respond within 30 days. We may need to verify your identity before acting on your request.
You also have the right to lodge a complaint with your local data protection authority. In the UK, this is the Information Commissioner’s Office (ICO) at ico.org.uk. In the EU, contact your relevant national supervisory authority.
11. Marketing Communications
We may send you marketing communications where you have given consent or where we have a legitimate interest in doing so (such as existing client relationships). Every marketing email includes an unsubscribe link. You can also opt out at any time by emailing privacy@shoptrends.com.
We do not send unsolicited bulk emails (spam) and will never sell your contact details to third-party marketers.
12. Security
We take the security of your personal data seriously. We implement appropriate technical and organisational measures to protect against unauthorised access, loss, alteration, or disclosure, including:
- Encrypted data storage and transmission (SSL/TLS)
- Access controls and role-based permissions
- Regular security reviews and staff training
- Secure credential management for all platforms used in service delivery
No system is completely secure. In the event of a data breach that poses a risk to your rights and freedoms, we will notify the relevant supervisory authority and affected individuals in accordance with applicable law.
13. Children’s Privacy
Our services are intended for businesses and professionals only. We do not knowingly collect or process personal data from individuals under the age of 18. If we become aware that a minor has submitted personal data to us, we will delete it promptly. Please contact us at privacy@shoptrends.com if you believe this has occurred.
14. Third-Party Links and Platforms
Our website and communications may contain links to third-party websites and platforms, including TikTok, Instagram, and LinkedIn. We are not responsible for the privacy practices of those platforms and encourage you to review their policies independently. This policy applies only to Shop Trends and its direct operations.
15. Changes to This Policy
We may update this Privacy Policy periodically to reflect changes in our business, services, or legal obligations. The “Last updated” date at the top of this document will always reflect the most recent revision. For material changes, we will notify relevant parties directly where required.
We encourage you to review this policy regularly.
16. Contact and Data Controller Information
Shop Trends is the data controller for personal data processed under this policy.
This Privacy Policy is provided for informational purposes. Shop Trends recommends that this document be reviewed and approved by a qualified legal professional with expertise in data protection law across all relevant operating jurisdictions, including but not limited to GDPR (EU), UK GDPR, CCPA (California), PDPA (Thailand/Singapore), and any other applicable regulations in your markets.